We don't call ourselves a marketing agency. We call ourselves a targeting agency. We focus on hyper-targeted advertising to dial in on the right client before we spend even a dollar on ad buys. Rather than advertising to everyone and hoping that the right client is in the audience, we take the time to build advanced algorithms to make sure that we only target the right people. Also, because we have a seat on the Basis DSP exchange, we can purchase ad buys for less than other agencies that have to purchase ad space at retail pricing.

If you were to go through Basis directly to get a seat on the exchange, you would have to commit to spend between $100k to $300k annually, and about 1/3 of that is tech fees. Our clients don't pay anywhere near that. We have packages that start at $1,000 per month and go up from there. Rather than offering cookie cutter plans, we meet with prospective clients to learn more about their business goals to develop custom budgets to meet their needs.

If you already have an in-house marketing department that manages your digital ad campaigns, we can write you your own Basis DSP license. This will give your marketing staff the ability to buy programmatic ads in real time on one of the most powerful demand side platforms in the industry. This option is perfect for companies that already have someone in-house who runs their Facebook or Google ads, or who want to cut costs and stop paying outside ad agencies to push the buttons for them.

Direct Access to the Basis DSP: A Huge Cost Savings for Advertisers Eliminates Middlemen and Agency Fees – Traditional advertising agencies and middlemen take large percentages of an advertiser’s budget, often leaving only 20% of the budget for actual media buys. Direct access means more money goes into actual ad spend.

Higher ROI on Advertising Spend – With more of the budget going to actual media buys instead of agency fees, businesses see better results and a higher return on investment.

Full Transparency and Control – Advertisers can see exactly where their money is going, adjust campaigns in real time, and optimize their spend without relying on third-party agencies.

Access to Premium Ad Inventory – Direct access to Basis DSP allows businesses to bid on high-quality ad placements without added markups from intermediaries.

No Markups or Hidden Costs – Traditional media buying involves hidden fees and inflated costs imposed by agencies. Direct DSP access removes these unnecessary expenses.Users Receive Basis

Training and Certification – Advertisers are provided with a training course and certification to ensure they can maximize the full potential of the Basis DSP.

Direct Access to Basis DSP Support – Businesses gain access to dedicated DSP support, allowing them to troubleshoot issues and optimize campaigns with expert guidance.

No Censorship or Gatekeeping – When using advertising agencies or middlemen, advertisers often face content restrictions that limit their messaging. With direct access, businesses control their advertising and can avoid unnecessary censorship.

Bypass Content Moderation Biases – Many advertising agencies or middlemen may disagree with certain messages and block businesses from accessing ad exchanges. Direct DSP access ensures no external entity can limit a campaign’s reach.

Freedom to Advertise Without Restriction – Direct access empowers businesses to control their campaigns completely without interference, allowing them to place ads that align fully with their messaging and objectives.

In the 1980s, businesses had to be in the Yellow Pages because it was the go-to resource when customers needed a product or service. If a business wasn’t listed, it was invisible to potential customers. Today, digital targeting has completely replaced the Yellow Pages, giving businesses the ability to place ads directly in front of customers at the moment they are searching for solutions—including when they are researching competitors.

How Digital Targeting Has Replaced the Yellow Pages:

1. Customers Still Search for Solutions, But OnlineBefore the internet, when people had a problem to solve, they flipped through the Yellow Pages. Today, they search Google, read blog posts, browse social media, and watch videos—and businesses must be present where these searches happen.

2. Targeting Competitor Audiences is Easier Than EverJust like businesses paid for premium placement in the Yellow Pages to appear ahead of competitors, digital targeting places ads in front of users who are researching competitors. This gives businesses the chance to win customers before they even make a decision.

3. Keyword-Based Ad Targeting is the New Category ListingsYellow Pages grouped businesses under broad categories like “Plumbers” or “Auto Repair.” Today, digital targeting allows businesses to bid on specific search terms that their ideal customers are typing into Google and other platforms.

4. Retargeting is the Modern “Call Back” StrategyIf someone flipped past a Yellow Pages ad, it was gone forever. Digital advertising, however, allows businesses to retarget users with follow-up ads after they’ve visited a website, ensuring multiple touchpoints that reinforce brand awareness.

5. Intent-Based Targeting Reaches Customers at the Right MomentYellow Pages ads reached everyone who happened to be looking at that section, whether they were serious buyers or just browsing. Digital advertising reaches only those actively searching for a product or service, ensuring higher-quality leads and a better return on investment.

6. AI & Behavioral Targeting Predict What Customers WantUnlike static Yellow Pages listings, digital advertising uses AI and machine learning to analyze user behavior and predict what they are likely to need—sometimes even before they actively start searching.

7. Geotargeting Replaces Local Business ListingsYellow Pages helped consumers find local businesses, but digital targeting uses GPS and location data to show ads to customers who are physically near a business, making marketing efforts more precise and effective.

8. Cross-Platform Targeting Ensures Multiple TouchpointsYellow Pages was one book, in one place. Digital ads follow potential customers across multiple devices, websites, apps, and social media platforms, creating multiple opportunities for engagement.

9. Programmatic Ads Make Advertising More Cost-EffectiveBusinesses once paid for expensive print space in the Yellow Pages with no guarantee of success. Today, programmatic advertising automates ad placements in real-time, ensuring businesses pay only for relevant impressions and maximizing their advertising budget.

10. Data-Driven Insights Create Continuous OptimizationWith Yellow Pages, businesses committed to an ad for an entire year—whether it worked or not. Digital targeting allows businesses to analyze, test, and adjust their campaigns daily based on real-time data, making marketing efforts more effective.

Conclusion: The Digital Shift is Essential for Business Success Just like no business could survive without Yellow Pages in the 1980s, no business can survive today without digital ad targeting. The ability to place ads in front of customers actively researching competitors, products, and services makes digital advertising the modern equivalent—but far more powerful—than Yellow Pages ever was. Businesses that embrace digital targeting, AI-driven advertising, and data-based optimization will continue to dominate, while those that fail to adapt risk becoming obsolete—just like the Yellow Pages itself.

Don't have the technical know-how on how to buy digital ads, or just want to take it off your plate and have someone else manage it? We have you covered! We offer managed plans where we push the buttons and pull the levers for you to make sure your ads get in front of the right potential customers.

If you want to learn more about our capabilities, schedule a live demo using the link below!